Wednesday 29 November 2017

Representations on front pages

In this image, I instantly assumed that it was a teenager in front of a car that he set fire to. In this representation, we are told it is about the London riots, and are therefore given the image of a stereotypical person who was involved  in the riots; teenagers.  The adjectives and verbs chosen such as 'mindless' and 'anarchy' have connotations of idiotic and reckless behaviours, which is often associated with youths.  'Anarchy' is in bold, capital letters which is eye catching.The person and burning car were actually photo shopped together, but the whole image looks as f the man is responsible. Also, there is an overall dark, grey tone of colour across the mage except for the bright fire. This represntation is typical of The Sun as they are known for being dramatic and exaggerating.

Tuesday 21 November 2017


The Sun


"Readies salted, Gary?" is the question posed by the front page headline on the Sun. It says Match of the Day host - and the face of Walkers Crisps - Gary Lineker has been named in the so-called Paradise Papers over the amount of tax he paid on a home in Barbados. It used a pun and witty language in the headline, mocking the situation and Gary Lineker. It also used two very big, bright pictures of celebrities, which takes up the front page


Circulation and readership newspaper data sheet


Bias newspapers

How to spot bias in a newspapers

1. Bias through pictures/graphics- camera angles, captions. ->
Shows how they are against Corbyn due to the bin having the connotations of rubbish therefore linking him to speaking rubbish. The sun is a right-wing paper, so would be in support of conservatives and against labour politics and leaders.
Image result for cor-bin

2. Word choice and tone in the body of text. -> using words such as pledge and promise it highlights him as a trustworthy member of parliament. Daily Mirror is in support Labour party and leaders so choosing language that has positive connotations.





















3. Choice of journalist and sources- who is writing it and what are their beliefs, and who have they got their information from.  -> Known for his fiery strong opinions, Owen Jones shows bias in his work.















4. Where is the article in the paper?- is it prominent or hidden? Front page or far back? -> On the front page of the news paper however in terms of politics, bias comes in when the favourable party is positioned at the front of the appear the 'oppositional' is at the back.






















5. Bias through omission or selection- whether an article is even published or not. -> sometimes valid information ie 'the truth' is left out of articles if not positive towards the party.






















6. Bias by headline -> by making the leader of the 'oppositional' party look foolish by including headlines with puns and mockery. Due to the nature of the tabloid newspaper, satiristic language is a reputable convention





















7. Bias by use of names and titles- ('terrorist' or 'freedom fighter'? 'ex-con' or 'someone who served a sentence a long time ago') -> 
Jeremy Corbyn nicknamed as 'Jezza' to appear less professional and informal 

Image result for The sun headlines

8. Bias through statistics and crowd counts ('a hundred injured in air crash' or 'only minor injuries in air crash') -> using figures puts the numbers into perspective therefore can make the parties or story appear more/ less positive. Creates realism and presents facts to the public to help them understand whats going on

Broadsheet and Tabloid online vs print

Thursday 16 November 2017

Online news

.Pros;

  • Free.
  • Updated regularly (immediacy).
  • Navigation (easy to find articles).
  • Interactive (contributing comments).
  • Can't be ruined. 
  • Can be edited.
  • Convenient (don't have to go to the shops and buy).
  • Notifications of breaking news

  • Cons:
    • Need an internet connection. 
    • Not available to those without technology devices e.g phones, tablets and laptops.
    • Fake news.
    • Comments can upset people. 
    • Older generation may have trouble accessing.
    • Health hinder (strain to eyes and wrists, if using laptop/computer.
    • Distracted by adverts and pop ups. 

    Friday 10 November 2017

    Newspaper types and conventions

    BROADSHEETS - The Daily Telegraph, The Sunday Telegraph,  The Times, The Sunday Times, The Guardian, The Observer, The Financial Times, i 
    Front page

    • Large title
    • One large photo
    • Whats inside teaser
    • Lots of text
    • Subtitles 
    • Formal language and serious, intellectual articles and stories
    • Aimed at higher social group (A,B,C1) and an older target audience
    TABLOIDS- Daily Mail, Daily Express, The Sun, Daily Star, Daily Star, on Sunday, Daily Mirror
    Front page 
    • Large titles
    • Many photos
    • Minimal text
    • Multiple stories
    • Reality, pop culture, informal stories
    • Lots of colour
    • Aimed lower social group ( C2, D, E) and younger target audience
    • Puns and jokes in headlines
    • Less in depth report


    Newspaper codes



    CODES AND CONVENTIONS

    Skyline - An information panel on the front page that tells the reader about the other stories inside.

    Main Image - The dominant picture often filling most of the front cover.

    Lead story - Main story using a splash.

    Headline - A phrase that summarizes the main point of the article, usually a large print in a different style to catch the attention of the reader.

    Page numbers - A system of organisation within the magazine, which helps you find what you want to read.

    Caption - Brief text under an image that describes the photo or graphic.

    Audience - People who the newspaper aim to sell too.

    Folio - Top label for the whole page.

    Gutter - The margins in-between pages.

    Pull quote - Something taken from within an article.

    Classified Ad - Advertisement that only displays text.

    Page furniture - Everything on the page except pictures or texts.

    Byline - The line above the story which gives the authors name.
     

    Thursday 9 November 2017

    Albert Bandura

    Albert Bandura - Effects Debate

    Albert Bandura came up with the idea that the media can implant ideas in the mind of the audience directly. The audience acquire attitudes, emotional responses and new styles of conduct through modelling. This debate suggests that media representation of transgressive behaviour, such as violence or physical aggression, can lead audience members to imitate those forms of behaviour.

    Galtung and Ruge - News Values

    Friday 20 October 2017

    Revive advert



    1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand? 
    We were given the task of creating a sports drink for woman aged 50+ , and as the audience wasn't typical of the product, we aimed it towards the aspirations of women 50+ and what we thought that generally they would want to feel when they drunk Revive. We selected the name of our brand to be 'Revive' as we believed that this was the aim of the product. 
    2.) Who did you work with and how did you divide the research , planning, filming and responsibilities?
    In my group, there was Harriet Loom, Georgia Olley, Connor Phillips and myself. We all had similarly equally input into the research and planning, where we all put forth ideas about the advert production. Georgia was acting in the advert along side with my mum, who also played a part. Harriet and I were the main filmers and Connor, Harriet and Georgia were the main editors. I helped direct the editing as that isn't my strong point. Filming was planned by everybody as we needed to bring in extra filming materials such as an underwater camera and party steamers. We also had to ask permission to use things such as the pool and dance studio.
    3.) How did you plan your sequence?
    We used a story board of shot and frame types, alongside with the footage planned to be filmed and the song corresponding with it.
    4.)What was your initial feedback? What  did others say about your production? How successful was your sequence? 
    Our initial; feedback was quite positive. We were advised to try and makes the shots more fluid with the editing and to incorporate nature sounds in the background of the beginning shots to make it seem more natural. Also, that our voice over didn't sound as positive as it could be. Other people said that they really enjoyed underwater shots and the compilation of the sports in the middle. Overall our sequence was successful.
    5.)Identify what went well and in hindsight what you could improve/ do differently.
     In the shot where the character is running after drinking the drink, and the streamers are thrown, The wind wasn't on our side and was blowing them in the wrong direction. In order the emend this, we moved angles an therefore hands can be seen in the shot. Also, the last shot where the character drinks the drink and puts it down, the product isn't fully in shot and is quite far back. It would be better if the whole product was in shot
    .7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
    I have learnt more about the effects of different camera shots and how when things don't go to plan, using my initiative to fix them, which ultimately ended up working.
    8) Looking ahead, how will this learning be significant when completing your future productions?
    I have observed and attempted some sorts of editing, so with these basic skills i've picked up from this task i can start to use them on the next.


     

    Thursday 12 October 2017

    Hyperdermic Needle Theory

    The "Hyperdermic Needle Theory" says that mass media had a direct, immediate and powerful effect on it's viewers and consumers. The mass media in the 1940s-50s had a massive impact on society's behaviour change. This was becasue:

    • Radio and television was rapidly rising in popularity
    • Advertising and propaganda made its way into peoples lives for the first time
    This the0ry suggest that a large group of people could be 'injected' with a message designed to trigger a response, directly and uniformly. Mass media could also induce social concern over an issue, therefore creating a Moral Panic (a feeling of fear spread among a large number of people that some evil threatens the well-being of society.)

    Stuart Hall Reception Theory




    Stuart Hall created the Reception Theory that states that " media texts are encoded by the producer - they are loaded with values and messages that the producer wishes to convey to the audience. However the text is then decoded by the spectator. Different spectators will decode the text in different ways, because everyone is and sees things unique. This may perhaps not be the way the producer intended it to be read.


    Stuart Hall identified three different decodings of the text:
    Dominant (preferred)

    • How the producer wants the audience to view the media text eg. watching a political news story and agreeing with it
    Negotiated 
    • A compromise between the preferred and oppositional readings, where the audience accepts parts of the producer's views, but has their own views on parts as well eg. watching a political news story and neither disagreeing or agreeing
    Oppositional
    • When the audience rejects the preferred reading and creates their own meaning for the text eg. total rejection of the political news story and active opposition.
    A culmination of factors affect whether one takes the dominant, negotiable or oppositional reading such as: Life experience, Mood at the time of viewing, Age, Culture, Belief, Gender or Values.

    Profiling

    Target Audience : a particular group which a film, book, advertising campaign, product... is aimed at to receive and consume.
    People in the UK are targeted  and labelled based on their social class, occupation, postcode, income, age, gender. This is called socio-economic and demographic profiling and this demographic information is used in media marketing.

    A – Upper Middle Class, Higher Management, Bankers, Lawyers, Doctors
    B - Middle Class, Teachers, Graphic Designers
    C1 – Lower Middle Class, Junior Management, Nurses, Bank Clerks
    C2 – Skilled Working Class, Electricians, Plumbers, Builders, Carpenters
    D – Working Class, Unskilled Manual Workers
    E – Those at the lowest level of subsistence, Students, Pensioners, Casual Workers


    Psychographics

    Psychographic segmentation divides the audience into groups based on social class, lifestyle, personality characteristics, values and attitude. This can be seen as an outdated method but has been used for many years so it has some relevant data and value to the system.




    Radio Industry


    Genre Steve Neale


    Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre if they hope to attract an audience. Each of these genres has a feature, also known as a convention, that is repeated in films that makes that genre unique and recognisable to the audience. However, film makers can add sub genres or a significant difference in the narrative to make it unique. He believes that films should conform to the required aspects of a genre, but a successful film wont stick the the classic regime.

    Tuesday 10 October 2017

    Stereotypes in media



    Regionalism

    Representation: Regionalism

    Through the media, audiences gather a stereotype of the city of Liverpool and the inhabitants as being disruptive, poor and thuggish. One example is after the tragic Hillsborough incident when 96 were killed, The Sun made the following their had line:

    This headline caused massive outrage amongst Liverpudlians because they knew it not to be true. The Sun is the second most read newspaper across Britain so people reading this would generalise that all Liverpudlians are like this and have the audacity to steal from murdered innocent people: this solidifies the pre existing idea that scousers are bad. The headlines were not true and were created as a cover up for the government and polices mistakes made. Now, The Sun isn't sold in Liverpool because of the outrageous headlines and the negative stereotype  created around Liverpool.




    This trailer is for the 2006 film 'Under the mud' whish is set in Liverpool. It's about a family breaking down during the film, but the setting and context of the family's situations adds to the already existing stereotype of broken families and being disruptive. All though the film wasn't focusing as such on he broken family and it had many positives in the film such as how supportive and friendly scouse people are, violence is a big part of the film and continues trough out the film.




    In another form of media, the BBC drama series Waterloo Road introduced the Barry Family, who were, a stereotypical family who got into trouble, wore rollers and pyjamas in the street and were seem to be on benefits. BBC Scotland who produce Waterloo Road are under fire for painting the people of Liverpool in a negative light.The series about a fictional school, which is filmed in Greenock, Inverclyde, has now been condemned as "offensive and closed-minded".
    After the new family made their debut, BBC Radio Merseyside was inundated with complaints.






    Thursday 5 October 2017

    Vocabulary

    Genre - a style or category of art, music or literature Describe In detail Setting Themes Icons Narrative Characters Textual analysis

    Semiotics -  the study of signs and symbols and their use or interpretation

    Denotation - the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. What we see when we look at the image ( what it is)

    Connotation -  an idea or feeling which a word r image for a person in addition to its literal or primary meaning. What we understand rom this image (what other meanings it has - ambiguous)


    Mise en scene - the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film. Costume,Lighting, Actors, Makeup, Props, Setting

    youtube video - genre



    In this trailer for the film Letters to Juliet' you can tell it is a romance film as it is based in a city which is renowned for being romantic - Verona. We also know its a romance film as the protagonist Sophie, played by Amanda Seyfried , evidently starts to all in love with new love interest Charlie whilst on an adventure to find Charlie's grandmother Claire's long lost love. There are so many icons in this trailer which have connotations of romance.

    Summer Work