BBC Radio research - Various shows

BBC Radio 1 offer different shows and DJs throughout the week such as Nick Grimshaw and the Breakfast show, Greg James, Annie Mac, Scott Mills, the Rock show and the 8^th show. Radio 1 and Radio 1 Xtra offer information and advice lines such as “My Mind and Me” and “BBC Advice” which content includes bullying, sexual and mental health, life hacks, alcohol and drug abuse and school hacks. Their target audience is 15-39 year olds. They play new and current music as well as a friendly, modern chat, news and interview balance. Competitons such as the big weekend and concert tickets.

Radio 2 is more of a mix between older and classic songs as well as music emerging and current artists. Discussions and chatting is also more mature and about a wider range of topics. Shows and DJs include Chris Evans breakfast show, Ken Bruce, Jeremy Vine, Steve Wright’s Sunday love songs Dermot O’leary and Elaine Paige all on Sundays, Sound of the 80s with Zoe Ball and the drive time show with Simon Mayo. Their target audience is 30+ and have competitions such as pop master and tickets to car fest.

Radio 3 focuses on more alternative mature music and cultural programs to engage its audience. They play shows such as; Essential classics, lunchtime concert and Arnold Bax. They focus more on classic, cultural music and their chat which both informs and entertains its audience. Their chat content includes culture, religion, politics and travel. This radio appeals to an audience that prefer listening to radio that will educate, mainly an older audience. Featured items include composer of the week, meeting new people.

Rado 4's remit is to inform, educate and entertain listeners through speech programmes appealing to audiences that prefer intellectual, mature chat. Radio 4 has shown such as; Woman's hour, Book of the week which focus news, alternative niche topics and current affairs.

 Radio 5 cover live news and sport. They provide shows such as; The Friday's sport panel, 5 live breakfast. Showing that they focus more on discussion and analysis of sport and news rather than music. Their audiences targets sports fans and mostly an older audience as it is just chat.

Radio 6's remit is to entertain listeners with popular and alternative music. Radio 6 broadcasts shows such as; Iggy pop, Tom Ravenscroft , the Craig Charles soul and funk show, and Mary Anne Hobbs. They play songs outside the mainstream market  supported with live music, music analysis and new artists. They target all ages but specifically, as their tagline states ‘ for all music lovers’