Minecraft Notes

• Minecraft has developed from the concept of online lego to multi platform creating game
• Started as an 'indie' game from a small company
• Created by Marcus 'Notch' person and developed by Mojang which is independent and separate from mainstream companies. It's not financed by a big commercial company. Unusual that a product from a small company tp become successful, however it is usual for larger organisations/owners/conglomerates to want to buy them.
• Openbox exploration game with infinite replayability 'respawn'
• sold over 2.5 million copies
• Players creations and designs on the game are Minecraft's own marketing campaign as the get shown around on various platforms.
• Various genres within game 'farmers' 'adventurous' 'architects'
• Fulfils our human instinct to bring order to chaotic wilderness

Why is Minecraft so successful?

• Allows for creativity to be the main aim, you can create as far as you imagination lets you
• Original game concept with little competition
• Appeals to all age groups
• Mass marketing
• Forging relationships - social skills, tea work...