Revive advert

1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand? 
We were given the task of creating a sports drink for woman aged 50+ , and as the audience wasn't typical of the product, we aimed it towards the aspirations of women 50+ and what we thought that generally they would want to feel when they drunk Revive. We selected the name of our brand to be 'Revive' as we believed that this was the aim of the product. 
2.) Who did you work with and how did you divide the research , planning, filming and responsibilities?
In my group, there was Harriet Loom, Georgia Olley, Connor Phillips and myself. We all had similarly equally input into the research and planning, where we all put forth ideas about the advert production. Georgia was acting in the advert along side with my mum, who also played a part. Harriet and I were the main filmers and Connor, Harriet and Georgia were the main editors. I helped direct the editing as that isn't my strong point. Filming was planned by everybody as we needed to bring in extra filming materials such as an underwater camera and party steamers. We also had to ask permission to use things such as the pool and dance studio.
3.) How did you plan your sequence?
We used a story board of shot and frame types, alongside with the footage planned to be filmed and the song corresponding with it.
4.)What was your initial feedback? What  did others say about your production? How successful was your sequence? 
Our initial; feedback was quite positive. We were advised to try and makes the shots more fluid with the editing and to incorporate nature sounds in the background of the beginning shots to make it seem more natural. Also, that our voice over didn't sound as positive as it could be. Other people said that they really enjoyed underwater shots and the compilation of the sports in the middle. Overall our sequence was successful.
5.)Identify what went well and in hindsight what you could improve/ do differently.
 In the shot where the character is running after drinking the drink, and the streamers are thrown, The wind wasn't on our side and was blowing them in the wrong direction. In order the emend this, we moved angles an therefore hands can be seen in the shot. Also, the last shot where the character drinks the drink and puts it down, the product isn't fully in shot and is quite far back. It would be better if the whole product was in shot
.7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
I have learnt more about the effects of different camera shots and how when things don't go to plan, using my initiative to fix them, which ultimately ended up working.
8) Looking ahead, how will this learning be significant when completing your future productions?

I have observed and attempted some sorts of editing, so with these basic skills i've picked up from this task i can start to use them on the next.